篇一：外贸开发信模版设计doc
外贸开发信模板模板一张：
Hi Sir/Madam,
Glad to hear that you're on the market for .....,we specialize in this field for 30 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements.
Should you have any questions,call me,let's talk details.
Best regards!
Leon
外贸开发信模板模板二：
Dear purchasing manager,
Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.
Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.
Tahnk you in advance!
Best regards]
Xxx
Company name:
Tel:??.
Fax:??.
MSN:..........
Skype:???..
外贸开发信模板模板三：
Subject: XX (products name) you need/ XX factory / xx good quotation
Dear Sirs:
We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....
If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.
We look forward to hearing from you soon.
Best Regards,
Your name ( position)
company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
外贸开发信模板模板四：
Hey guy,
XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details.
Rgds,
Rick
Cell phone: ***
（这是一个巴西的贸易公司写给陌生的美国公司的开发信）
外贸开发信模板模板五：
Dear Mr. Mukund Kamath,
Glad to get your contact info from Indiamart!
We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!
E-catalog will be provided if needed.
Email me or just call me directly. Thank you!
Best regards,
Mandy
******Co., Ltd.
Add: ***
Tel: ***
Fax: ***
Mail: ***
Web: ***
外贸开发信模板模板六：
To: Purchase Manager
Re: Supplier of Deep Groove ball bearing
April 29, 2010
Dear Sirs,
It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet.
Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.
For more information, we would like to let you know our company web site as below.
Hope to hear good news from you.
Sincerely Yours,
Sky
Export Manager
Ningbo Co., Ltd.
TEL:
FAX:
Email:
Website
老外更在意的，并不是你工厂的ISO9001之类的东西，这些都是虚的。如果你是一个不错的工厂，被哪些大客人验过厂，比ISO重要100倍！
如果你通过BSCI验厂，或者Disney验厂，或者Wal-mart验厂，那就把这句写上去！
如：We already passed the factory audit from BSCI, with the scores *** (BSCI验厂是有分数的，而且德国Lidl指定BSCI验的，如果你分数还不错，说明你的产品已经能进德国主流市场了。相比之下，BV和SGS之类的就稍微弱一点点。)
又如：We're the supplier of Wal-mart, and already passed the FE from them.
外贸开发信模板模板七：
Hi, purchasing manager.
Good day!
We are XXXX supplier,and we have researched & designed some new product.
If you are interested in, I 'll send you our catalogue.
Thanks for your valuable time.
Regards.
Yours,
--------------------------------------------------------------------------------
XXX(Ms)
compnay name
Website:www
ADD:XXXXXX
TEL:+86 XXXXX
FAX:+86 XXXXX
外贸开发信模板模板八：Hi Kelvin,
Glad to hear that you're on the market for flashlight and other promotional items.
This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.
FREE SAMPLES can be sent on request. Call me, let's talk more!
Thanks and best regards,
C
*** Ltd
Tel: ***
Fax: ***
Mail: ***
当时一共写给6个不同的客人这样一封开发信，内容完全一样，只是对方姓名不同。所谓的某美国客人下过大单，完全是编的，只是给客人一个感觉，美国佬很喜欢这款产品，下过很大的订单哦，你们看看，是不是欧洲市场也能卖一点？最后一句“Call me, let's talk more”是我故意这样写的，因为很少有客人会打电话给一个陌生人，但是这句话写上去让人感觉会大大不一样，首先就是这个人很有自信，其次就是他是有诚意的，不是群发的邮件。
外贸开发信模板模板九：
Hi Chris,
Glad to hear that you are on the market for stainless steel spinning parts.
We, xxx Co. Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc. Hope to establish business relationship with you! Should you wanna know more about our company, pls visit Any comments, that'll be appreciated! Thanks.
Best regards,
xxxx
xxx Co., Ltd.
TEL:
FAX:
Email:
外贸开发信模板模板十：
Dear Sir or Madam,
Are you interested in saving some money on importing any of the following?:
- High quality thickness planer
- Bench planer
- Combined planer & thicknesser
- Woodworking machines
All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export process too!
My contact details are below, and I would be glad to hear from you.
Kind regards,
Kevin Zhu
Sales Executive
开发信要点：
说明三点即可：你来自哪里，做什么的，有什么优势
1..简短；
2.正文中最好不要带网址，否则很容易被外国服务器拦截；
3.少用主动语态，多用被动语态
写email时常范的错误：
1）邮件写得过长。
2）没有明确的主题。一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。至于他看了以后有没有反应，就要看实际情况和你内容的功力了。有些人写邮件会这样设置主题：“we are the manufacturer of lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者“price list for lights-Guangdong *** trading company ltd”等等，一看就知道是推销信。当你一个礼拜就收到一封推销信，你可能会有兴趣看看，但是如果你一天收到N封推销信，估计就会很厌烦，直接删掉算是客气的了。所以如何把主题写好，让客人知道这是封推销信，还是要忍不住打开看看？就要根据之际情况来判断了。
举个例子吧，假设我是做太阳能灯的公司DEF Co. Ltd，目前公司最大的客人是美国的Home Depot，尽管可能是通过贸易商做的，不是直接合作，但是完全可以当作一个开发新客人的筹码！如果我要写一封开发信给美国的ABC inc（这个名字是我编的），我从google上了解了一些这个公司的信息，知道他们是美国的进口商，有做太阳能灯系列，希望能试着开发这个客人，我一般会这样写主题，“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”
其中，ABC inc代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot的太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的DEF Co., Ltd.代表自己公司。这样一来，假设你找对了人，这个正是ABC公司太阳能灯的buyer，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，home depot的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输入home depot，保证一下子就找到。
3）长篇大论的公司或工厂介绍。
有朋友会反问，那是不是完全不写呢？我的回答是，也不一定，要看具体情况。如果你的公司有突出的优势，可以写，但是最好一笔带过就可以了。可以这样写：We supply solar lights for Home Depot with high quality and competitive price. Hope to cooperate with you!
QQ 869277693
篇二：商务函电写作 开发信
第二讲 商务函电写作基础Essentials for Business Communications
2.1 商务函电书写基本原则 Principles for business communications
A. Courtesy 礼貌 语言要有礼且谦虚，及时地回信也是礼貌的表
现。
1) We have received with many thanks your letter of 20 May, and we
take the pleasure of sending you our latest catalog. We wish to draw
your attention to a special offer which we have made in it.
2) You will be particularly interested in a special offer on page 5 of
the latest catalog enclosed, which you requested in your letter of 20
May.
B. Consideration 体谅(you-attitude) 要从对方的角度去考虑问题，
而不是从自身出发，语气上尊重对方
3a). We allow 2 percent discount for cash payment.
3b) You earn 2 percent discount when you pay cash..
4a) We won't be able to send you the brochure this month.
4b) We will send you the brochure next month
C.Completeness 完整 一封商业信函应概况了各项必需的事项，如
邀请信应说明时间、地点等，切忌含糊不清的信件。
D. Clarity 清楚意思表达明确，要注意：
1）避免用词错误：
5) As to the steamers sailing from Hong Kong to San Francisco, we
have bimonthly direct services.
此处bimonthly可以是twice a month 或者once two months.，可以
改写为：
5a) We have two direct sailings every month from Hong Kong to San
Francisco.
5b) We have semimonthly direct sailing from Hong Kong to San
Francisco.
5c) We have a direct sailing from Hong Kong to San Francisco.every
two months/evert other month.
(2) 注意词语所放的位置：
6) We shall be able to supply 10 cases of the item only.
6a) We shall be able to supply 10 cases only of the item.
前者则有两种商品以上的含义。
(3) 注意句子的结构：
7a) We sent you 5 samples yesterday of the goods which you
requested in your letter of May 20 by air.
7b) We sent you, by air, 5 samples of the goods which you requested
in your letter of May 20.
E. Conciseness 简洁
(1) 避免废话连篇：
1.We wish to acknowledge receipt of your letter...可改为：We
appreciate your letter...
2.Enclosed herewith please find two copies of...可改为: We enclose
two copies of...
(2) 避免不必要的重复
(3) 短句、单词的运用：
Enclosed herewith----->enclosedat this time----->now
due to the fact that----->because a draft in the amount of
$1000----->a draft for $1000
F. Concreteness 具体
G. Correctness 正确
2.2书信格式 Structures
A 结构格式 (layout styles)商务英语书信(Business or Commercial
English Correspondence)是指交易时所使用的通信。在美国，常用
Business writing，它包括书信、电报、电话、电传、报告书、明信片
等。英语和美语在书信体例方面存在着一定的差异，比如信头和称呼、
书信格式、遣词、结尾客套语等均有所不同。
一般来说，英国书信较为保守，许多英国人喜欢用老式书信体，用词
较为正式刻板，而美国书信语言非常生气、有活力，格式也较为简便。
因此当我们写信的对象是英国或其旧殖民地国家时，要使用标准式英
语Queen's English；如果写信的对象是美国或美国势力范围的地区
时，就要用美国英语。当然，英国式的语言文化近年来也有变化，但
总体来说，两者间的差异是很明显的。
商业英文书信，一般都要求用打字机或电脑整齐地打印，左边各行开
头垂直的，称为垂直式或齐头式(Block style)，美国常用这种格式；
每段的第一个词缩进去，称为缩进式或锯齿式(indented style)，英国
常用此格式。
垂直式的职务及签名都在左边的边栏界线，这种格式，在极度尊重工
作效率的美国公司，已普遍采用。正式的商业英语书信要在称呼的上
方写上收信公司名称和地址或收信人的名字全称、职务及地址，称为
信内地址（Inside address）。信内地址的写法也有垂直式和缩进式之
分，垂直式和称美国式将各行并列，缩进式或称英国式将各行依次退
缩。
不过，近来英国商业书信信内地址并未依次缩进，似乎与美国式相同。
此外，在美国还流行一种普通收信人地址的写法，就是在书信的
Inside Address中，把门牌号和街名都省略掉。
Email: 格式 Fax: 格式 （略）
B称谓差异(Greetings) 在英文书信中要使用敬语，最普遍的敬语是
Mr, Mrs和Miss（用于未婚女性）。英国人常在男性的姓名之后用Esq.
(Esquire的缩写)，不过在商业上也在慢慢地改用Mr. Mmes. (Madam
的复数形式)，用于二个女士以上。Messrs（Mr的复数形式）用于二
个以上的男人，或用于二个以上的男人组成的公司或团体。在英国式
英文信里，Mr, Mrs, Messrs，均不加缩写句点，相反地趋向于进步自
由的美语反而加缩写句点如Mr., Mrs., Messrs.。在称呼方面，商业上
最普遍的有Gentlemen（美国式）与Dear Sirs（英国式）二种，相
当于我国的"敬启者"或"谨启者"。如果信是写给革个公司单位的，
不是写给某个具体人的，美语用Gentlemen（复数形式），英语用Dear
Sirs。如果对方公司只一人时，必须使用Sir/Dear Sir。称呼后一般
要使用标点符号，英国式采用逗号(comma)，美国式用分号(colon)。
书信结尾客套语(complimentary close)有多种，相当于我国书信在结
尾时使用的"敬礼"、"致敬"、"顺安"等句。最为典型的美国式写法
是Sincerely和Best regards，典型的英国式表达有Yours sincerely（熟
人或知道对方姓名），Best wishes, kind regards 和yours faithfully（不
知姓名）。此外，英国式的客套语还有特别礼貌的格式，但除了特殊
情况外，现在不再使用。
2.3基本的交易往来函电 Specimen of Routine Communications in
Business
1. 交易的先声 Trying the way
Dear sirs, May 1, 1988
Inquiries regarding our new product, the Deer Mountain Bike, have
been coming in from all parts of the world. Reports from users
confirm what we know before it was put on the market----that it is
the best mountain bike available. Enclosed is our brochure.
Yours faithfully
Zhang Shan
2. 提出询价 Inquiry
Dear Sirs, Jun. 1, 1988 We received your promotional letter and brochure today. We believe
that your product would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make
every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.
Truly,
Jack Smith
3 迅速提供报价 Prompt quotation
Dear Sirs, June 4, 1988
Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical
information on the model together with the catalogue and price list.
After studying the prices and terms of trade, you will understand
why we are working to capacity to meet the demand. We look forward to the opportunity of being of service to you.
Truly,
Zhang Shan
4. 交易的契机 Opportunity for business
Gentlemen, June 8, 1988
We have received your price lists and have studied it carefully.
However, the price level in your quotation is too high for this market. If you are prepared to grant us a discount of 10% for a quantity of
200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from
you soon.
Yours truly
Jack Smith
5-1同意进口商的还价 the
Dear sirs: June 12, 1988
Thank you for your letter of June the 8th. We have accepted your offer on the terms agreed. Enclosed you will find a special price list
that we believe will meet your ideas of prices. You should note that
the recent advances in raw materials have affected the cost of this
product unfavorably. However, for your order we have kept our prices down.
Sincerely,
Zhang Shan
5-2 拒绝进口商的还价 Disconsent of the counter-offer
Dear Sirs, June 12, 1988
Thank you for your letter of June the 8th. We regret that we cannot
meet your terms. We must point out that the falling market here
leaves us little or no margin of profit. We must ask you for a keener
price in respect to future orders. At present the best discount offered
for a quantity of 200 is 3%. Our current situation leaves us little
room to bargain. We hope you will reconsider the offer.
Truly,
Zhang Shan
6. 正式提出订单 Settlement of the order
Gentlemen, June 15, 1988
We have discussed your offer of 3% and accept it on the terms
quoted. We are prepared to give your product a trial, provided you
can guarantee delivery on or before the 20th of September. The
enclosed order is given strictly on this condition. We reserve the right
of refusal of delivery and/or cancellation of the order after this date.
Truly,
Jack Smith
7.确认订单 Appreciation of the order
Gentlemen, June 20, 1988
Thank you very much for your order of June 15 for: 200 Deer
Mountain Bikes.We will make every possible effort to speed up
delivery. We will advise you of date of dispatch. We are at your
service at all times.
Sincerely,
Zhang Shan
8. 请求开立信用证 Request for L/C
Gentlemen, June 18, 1988
Thank you for your order No. 599. In order to execute it, please open
an irrevocable L/C for the amount of US$50 000 in our favor. This
account should be available until Sep. 20. Upon arrival of the L/C we
will pack and ship the order as requested.
Sincerely,
Zhang Shan
9.通知已开立信用证 Notification of L/C
Dear Sirs: June 24, 1988
Thank you for your letter of June 18 enclosing details of your terms.
According to your request for opening an irrevocable L/C, we have
instructed the International Commerce Bank of China to open a
credit for US$50 000 in your favor, valid until Sep. 20. Please advise
us by cable when the order has been executed.
Sincerely,
Jack Smith
10. 请求更改信用证 Request for amendment to the L/C
Gentlemen: Sept. 1, 1988
We are sorry to report that in spite of our effort, we are unable to
guarantee shipment by the agreed date due to a strike at our factory.
We are afraid that your L/C will expire before shipment. Therefore,
please explain our situation to your customers and secure their
consent to extend the L/C to Sept. 30.
Sincerely,
篇三：经典 外贸常用 范文汇总
外贸函电是一种商务信件，英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一，然而，能写好外贸函电的外贸业务员却不多，为了有助于大家写好外贸函电，本文总结了几个经典外贸函电范文，可供参考。 外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件，但在信息化高度发达的今天，该信件并不局限于纸质信件，也可以是电子邮件、传真或MSN。
外贸函电最常用的内容：建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。
外贸函电基本要求：主题明确，内容简洁，语言精炼，表述完整。
外贸函电的格式：有固定的语言、习惯用法和常用句型。
外贸函电的语气：各部分语气。开发信、询盘回复一般要客气，表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。外贸函电范文：
一、如何表达在涨价前订货
Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.
We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably.
感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。
我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，并不可避免地引起成品涨价之前便向我方订货。
二、要求及时供货
We understand that you are the agent for the White Tiger ties. We enclose our order for 1000 dozens of the White Tiger ties. Please note that we need these goods rather urgently as Christmas is drawing near. If you could supply goods timely for seasons, we would make repeated orders, provided prices are reasonable. Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out, and can be delivered before 1, December, 2000.
获悉贵公司为“白虎牌领带”的代理商。兹附上1000打白虎牌领带订单一份。
请注意，由于圣诞节在即，本公司急需这批货物。如果贵公司能够及时供应时令货品，而且价格公道，我方将继续订货。
此票订单之货款，待确认贵方已于2000年12月1日前发货之后，本公司即向贵公司开出见票即付的信用证。
三、回复询盘告知无货
Referring to your letter of 5 June, we very much regret that we are unable to make you an offer for the goods you demand. The reason is that the product you need has been out of stock. What’s more our manufacturers have declined orders because of shortage of raw materials.
We shall, however, file your inquiry and cable you our offers as soon as we have got supplies.我方收到贵公司6月5日来函，但非常遗憾，我方无法对贵方所需产品报盘。其原因是，
此货品在我处已经脱销。而且，由于原料短缺，生产厂家已经拒绝了我方订单。我方已将贵方询函备案，一经有货，我方将以电报报盘。
四、如何追问买方意见
In reply to your inquiry we sent you on May 25 a copy of illustrated catalog of our electric products. As we have not heard from you since, we would like to ask whether you have had received our reply and what opinion you have on our products. We are always ready to serve you and should be grateful for your reply.
在5月25日我方对贵方询函的回函中，已寄去本公司电器产品的附图目录。因迄今尚未接到贵方的消息，特致函询问，贵方是否已收到我方回函，并征求贵方对本公司产品的意见。我方随时愿意效劳，若承蒙贵方惠赐回函，当不胜感激。
五、如何询问参展条件
From yesterday’s Morning Paper we have learned that you are now taking applications from exhibitors for the 2000 Canton Fair. We hope you would send us a copy of detailed conditions for application, such as size of each booth, fees for rent, and time schedule for moving in, etc., as well as the time limit for application.
从昨天《晨报》上获悉，贵单位正在征集“2000年广交会”的参展申请。希望贵方能将展位大孝租用展位价格、进场时间、最迟申请日期等详细情况通知我方。
六、如何索要产品目录
We get your name and address from your local Chamber of Commerce.We are an importer of plastic products and we would appreciate it if you would send us your catalogue in the new year.我方从贵公司的商会获知你们的名称与地址。
本公司经营塑料制品的进口业务，希望能够得到贵公司明年的产品目录。
七、按样品询价
We have a large demand for the supply of 50,000 meters brown serge, whose * enclosed to show you the shade and quality we require. Please send your * corresponding to our * with the most reasonable price C.I.F. Singapore if you can supply within three months from now.
本公司需要5万公尺棕色斜纹布的大量供货。现随函附送我方所需货物的样品，以示其色调及品质。
若贵公司能在3个月内供货，请送供货样品，并提供新加坡港C.I.F.最合理的报价。
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